Philharmonia Baroque Orchestra & Chorale

Strategic planning, internal communications, marketing and copywriting, development of donor outreach and engagement initiatives and development of approaches towards increasing organisational diversity.

Sage Gateshead / Royal Northern Sinfonia

Interim marketing support, assistance with recruitment of new Head of Classical Marketing and tone of voice development.

European Union Youth Orchestra

Leaderships of Marketing and Commmunications, Development and delivery of seminars and workshops for musicians, looking at communications and marketing skills.

Dante or Die

Marketing of new podcast series and review of marketing strategies with an emphasis on the company’s website.

Academy of St. Martin in the Fields

Research project focusing on the ASMF’s brand and product proposition.

Arctic Circle / Daylight Music

Assistance in developing Arts Council England bid and audience surveying.

Gregory Emfietzis / Metapraxis Ensemble

Development of marketing elements of Arts Council England bid, devising & implementing marketing plan.

Loose Tea Music Theatre

Development of new Strategic Plan, recruitment of new General Manager and Trustees.

Brighton Early Music Festival

Delivery of seminar for BREMF Young Artists focussing on creative marketing and programming.

Arts Marketing Association

Participation as a mentor in the AMA’s mentoring programme, coaching four individuals at different stages in their careers across dance, circus and literature disciplines.

Her Ensemble

Fundraising and strategic advice and development of ACE bid

Scottish Ensemble

Freelance support subsequent to CEO role including support around developing and cleaning mailing list and tone of voice development.

European Union Youth Orchestra

“During this year’s Summer Digital Residency, EUYO musicians enjoyed an online workshop with William Norris. He shared his wisdom on anything to do with online communication; from a musician’s Social Media presence, audience and follower engagement to spreading the word about upcoming projects; and all that in a fun and captivating way that really grabbed the musician’s attention. We definitely recommend.”

Lisa Wagner, EUYO Communications and Digital Manager

Southbank Sinfonia

“Will’s original approach to programming and audience development, combined with a wealth of experience in strategic planning and development, are fantastic assets for any organisation – whether wanting to rethink their approach or steady the ship in these challenging times.”

Sarah Derbyshire, MBE, CEO, Orchestras Live and former trustee, Southbank Sinfonia

Southbank Sinfonia

“William Norris is hard working and an excellent creative and strategic thinker whose reports are always clearly and succinctly presented. He has a wealth of experience as a senior manager in the creative arts in which sector he has an extensive network of influential and international contacts. As Co-Chairman of Southbank Sinfonia I found him to be an entirely reliable and collaborative colleague who was quick to assess, and react positively to, changing and frequently difficult and sensitive situations. I have total confidence in him for delivering, unassumingly but confidently, whatever he is asked for.”

Prof. Peter Toyne, CBE, former Co-Chair, Southbank Sinfonia

Daylight Music / Arctic Circle

“I’ve found Will to have an uncanny knack for unravelling and rebuilding our relationship with (Classical) Music. I think there is no one better to understand what we need and deserve as an audience”

Ben Eshmade, Arctic Circle

Brighton Early Music Festival

“It’s always a pleasure to hear Will talk about arts marketing or read his content online.  He has a natural way of making marketing approachable for non marketing professionals, and the ideas he offers are rarely dependent on huge budgets. He ran a hugely useful session for our BREMF Live! young artist scheme participants a few years ago and I was hugely impressed with the way he adapted his suggestions and tips for use by small ensembles and individual musicians.”

Cathy Boyes, Festival Producer, Brighton Early Music Festival